SERRA belongs to the Wintersteiger-Group
New strong partnership in the industry
The Wintersteiger AG from Ried in Austria acquires the company SERRA Maschinenbau GmbH from Rimsting with retroactive effect to January 1, 2019.
SERRA employs approximately 40 people and develops, manufactures, and distributes machines and saw blades for mobile and stationary sawmills. Already for 15 years now, WINTERSTEIGER and SERRA have been working closely together. After 20 years of leading this successful company, Johann Fritz has decided to leave SERRA because of serious family reasons.
The mobile and stationary sawmills complement the Wintersteiger product portfolio in the Woodtech business field (thin-cutting sawing machines, saw blades, automation solutions, and timber repair systems). The acquisition of SERRA has allowed the business field to add further services in the woodworking value-added chain. Logs with a diameter of up to 160 cm are split with SERRA sawmills before the wood can be further processed on Wintersteiger thin-cutting sawing machines.
“With this acquisition, Wintersteiger is pursuing a two-pronged approach to growth. On the one hand there is the potential to boost sales of SERRA products in markets that have either been completely or largely overlooked to date, but in which Wintersteiger has developed a mature sales structure – such as the USA. On the other hand, Wintersteiger can use the existing sales of SERRA sawmills to not only grow sales of band-saw blades in particular, but also thin-cutting sawing machines,” explains Dr. Florestan von Boxberg, CEO of Wintersteiger AG.
The SERRA brand and the Rimsting site will continue under Wintersteiger. SERRA’s current Managing Director, Christian Mayer, will be joined by Andreas Doubrava, Authorized Officer of Wintersteiger AG, to form SERRA’s new management team.